5/31/2023 0 Comments Helvetica web font kit![]() ![]() As always, be sure to test your emails to ensure your content displays as intended.Įmail clients that do support web fonts include: In fact, there may be differences between emails opened in web browsers and in email clients. While many email clients support web fonts, not all of them do. ![]() Let’s dig into each of these in more detail below. What are some things to consider before using web fonts?īefore we dive into how to get the right fonts to display in your email campaigns, we should consider a few things: That’s the problem we’ll address later in this article. Email developers may be asked to include a certain custom font because it is the one identified for use for headlines and copy in other digital assets.īut then … someone in the company sees an email in Outlook and wonders why you’re using Times New Roman. The most common reason for using a specific web font in email marketing is that a brand wants to use a specific font for which they are already recognized. You can use web fonts to consistently develop your own visual brand identity without having to resort to images. When you see it, it reminds you of the brand, even if it isn’t brand-name. Many famous brands use very recognizable fonts.
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